New UK and Europe boss for skin-care company

InnovaDerma, a UK developer of ‘at-home’ and clinically proven treatments for hair loss, hair care, self-tanning and skin rejuvenation, has appointed Michael Hume, Senior Buyer for Skincare at Superdrug as General Manager for the UK and Europe, effective from February 2017.

Anti-ageing, body contouring, hair care company’s new UK and Europe GM Hume has been a member of the senior commercial team at Superdrug for more than 5 years and has significant experience across a number of divisions including Beauty Accessories, Fine Fragrance, and Skincare, where he has been responsible for promoting and managing brand portfolios, and delivering revenue and profit growth.

Prior to Superdrug, Hume held buying positions within the commercial divisions of prominent grocery and high street retailers.

Following the recent fundraise and the move of a significant part of InnovaDerma’s production to the UK, from Australia, the hair loss and hair care company homes that Hume’s appointment will further strengthen UK and Europe business.

Haris Chaudhry, Executive Chairman said: “Michael brings a wealth of relevant skills and experience in the retail and skincare sectors. We look forward to welcoming him to InnovaDerma in 2017 as we further expand the business into key UK and European markets.”

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